Get Your Brand Voice & Tone Worksheet
One of our first pieces of advice when it comes to nonprofit communications? Establishing a unique brand voice.
Having a consistent and distinctive voice helps your organization stand out. It also shows authenticity and dependability, which leads to increased trust in your organization and what you have to say.
And using brand tone to evolve your nonprofit’s voice for each channel, target audience, and message? Now you’re connecting with your donors, volunteers, and beneficiaries on a whole new level.
Our free Brand Voice & Tone Worksheet guides you through the process of developing a brand voice for your nonprofit. It also walks you through adjusting your tone and creating a brand persona.
To ensure your nonprofit brand voice accurately reflects your organization, we recommend forming a team of staff, volunteers, and/or board members to help you with the process. Ask each member of your team to work through the first portion of the worksheet on their own, then come together to brainstorm and finalize your ideal voice.
If you have questions about anything on the worksheet, we suggest reading our companion blog: Finding a Unique Brand Voice and Tone for Your Nonprofit.
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