Developing a brand voice and tone is essential for any company or organization…including nonprofits. Your brand’s voice and tone is how you present yourself to your audience. How your audience perceives you, remembers you, and (hopefully) starts to trust you…
Having a well-defined nonprofit target audience isn’t a nice-to-have. It’s a must. We’ve heard the questions before: Does my nonprofit really need a target audience? Can’t I just target everyone in my area and hope something sticks? Why don’t we…
The secret to stressing less this giving season? A solid year-end fundraising plan! We won’t lie…it’s pretty much impossible not to stress a little about EOY. After all, a quarter of annual online revenue is raised in December alone. There can…
The one thing every nonprofit should have in their arsenal? An online fundraising page. Why? Because 63% of donors prefer to give online with a credit or debit card. Let that sink in for a bit. No matter what you…
As a nonprofit pro, are you feeling stuck? Burnt out? Wearing too many hats? Maybe you want (or need) to run another monthly giving campaign. Or update your donation page. Spruce up your content. Create that fundraising strategy that your…
Donor trust isn’t a nice-to-have – it’s critical to the success and longevity of any nonprofit organization. But, earning this trust is becoming more difficult. According to the Edelman Trust Barometer, only 58% of the world’s population trusts nonprofits to…
Looking to heat up your fundraising this summer? From entertaining events to exciting outings, we’ve got 14 summer fundraiser ideas sure to spark your creativity. Is Summer Fundraising a Good Fit for My Nonprofit? You may have heard of the…
As the temperatures heat up and the summer months begin, have you noticed that giving is cooling off? Don’t panic! It’s completely normal. There’s even a term for it: the summer slump. Seasonality is a big part of fundraising. Check…
Having a functional and secure fundraising platform is a must for any nonprofit. Why? Online giving isn’t going anywhere. In fact, 63% of donors prefer to donate online with a debit or credit card. But with so many online fundraising…
It’s true – nonprofit volunteers are often the very heart of an organization. While donors are certainly vital to the success of any mission, so, too, are those who give their time and talents. Volunteers often bring new skills and…
