It’s always nice to be thanked, right? Your donors certainly think so! Knowing how to say thank you to donors is a key part of stewardship. But how do you show your gratitude in a timely and authentic way? Let’s…
Developing a brand voice and tone is essential for any company or organization…including nonprofits. Your brand’s voice and tone is how you present yourself to your audience. How your audience perceives you, remembers you, and (hopefully) starts to trust you…
Having a well-defined nonprofit target audience isn’t a nice-to-have. It’s a must. We’ve heard the questions before: Does my nonprofit really need a target audience? Can’t I just target everyone in my area and hope something sticks? Why don’t we…
The secret to stressing less this giving season? A solid year-end fundraising plan! We won’t lie…it’s pretty much impossible not to stress a little about EOY. After all, a quarter of annual online revenue is raised in December alone. There can…
Donor trust isn’t a nice-to-have – it’s critical to the success and longevity of any nonprofit organization. But, earning this trust is becoming more difficult. According to the Edelman Trust Barometer, only 58% of the world’s population trusts nonprofits to…
Managing social media for nonprofits is not an easy task. Because if there’s one marketing channel that requires you to be always on your toes, it’s social media. Trends come and go overnight. Algorithms are constantly updating. Technology changes at…
You likely have a constant barrage of emails lighting up your notifications, many you might even delete without glancing at the contents. With all these companies and organizations competing to be noticed in inboxes, is nonprofit email marketing even worth…
While learning how to write an effective fundraising appeal letter is a must for any fundraiser, there’s another type of outreach that’s just as critical – the donor acknowledgment letter. Not only are donation acknowledgments a requirement in some cases,…
Aiming to fill out your communications calendar for the new year? Looking to plan fundraising campaigns or events? You might want to take a look at notable nonprofit dates in 2025. From holidays to awareness months to giving days, having…
Ah, Giving Tuesday. One of the most anticipated – and sometimes dreaded – days of the year for nonprofits. Whether you’re a nonprofit staff member, volunteer, or donor (or even if you are just active on social media), we’re sure…
